Network Mapping, Analytics and Visualization

Introducing the Ni³ Navigator for powerful visual analysis of customer networks

Leverage unique customer insights to improve interactions and develop long-term relationships
Develop more effective tactics for accessing difficult-to-see customers
Exploit networks for more effective marketing penetration and better defend against non-advocates
Use network intelligence to develop and link communities, leveraging your most influential advocates
Uncover hidden power dynamics and identify the most influential members within each community
Validate the priority status of target customers
Connect the dots to see the full picture within and across territories, therapeutic areas, stakeholder groups, and organisations – significantly aids territory re-alignments
Promote data sharing and data quality – with easy-to-interpret visual displays, anomalies in the underling data stand out and can be corrected straight away

Ni³is different from other SNA tools

Ni³ has been architected from the start to be an extension of the CRM footprint, enabling the modelling, capture, and analysis of real-world affiliations and structural ties between the actors (Contacts & Accounts) in the customer data master (typically CRM)
Ni³ does not focus only on parts of the healthcare system (e.g. KOLs and influence relationships), but provides a comprehensive view across all stakeholder groups, institutions, and organisations across the local health economy
Ni³ is not a tool for academics and researchers, but was developed for field-force representatives to better understand their customers and their customer’s environment
Ni³ also supports the collection and analysis of any number of relationship types, professional affiliations or collaborations, including patient referrals, board memberships, society memberships, event attendance, publications, academic and research affiliations, etc.
Ni³ does not rely solely on static, survey-based data, but leverages the day-to-day customer interactions and the knowledge of the entire enterprise (integrating seamlessly into the CRM landscape) so network intelligence remains proprietary, providing real competitive advantage